Conversational AI has been around for years, but it’s only recently that the technology has become powerful enough to be used in your everyday lives. Now that conversational AI is becoming more popular and accessible than ever before, how will it change the world?
What is conversational AI?
Conventional AI is often described as a type of machine learning, in which computers learn to imitate human behavior by analyzing vast amounts of data. But with conversational AI, the machines are beginning to learn from their interactions with humans—not just the content of what you say but also how you say it and in what context.
Virtual assistants and intelligent agents
You might be familiar with virtual assistants like Siri or Alexa. These are some of the most common types of conversational AI, but there are many others as well.
Virtual assistants can be used in a variety of ways to make your life easier. They’re often used by companies to help customers with tasks and queries on websites, mobile apps, and chatbots. For example, if you visit an airline’s website for information about international flights, a virtual assistant might ask you what country you want to fly from and then provide information based on that input such as flight times and schedules.
How conversational AI is changing the world
Conversational AI is changing the way you interact with technology, with businesses, and most importantly, it’s changing the way you interact with each other. The ability to communicate naturally using your voice or text has been a dream of developers for decades. They’ve worked tirelessly to make this dream a reality by studying how humans engage in conversation and applying those learnings to algorithms that can understand and respond appropriately. Now that these conversational interfaces have become more sophisticated, they’re entering mainstream use across many different industries.
Conversational commerce and customer engagement
Conversational commerce is the use of natural language processing, machine learning, and artificial intelligence to allow customers to have a conversation with a brand. The technology is used to improve customer engagement, increase sales and improve customer service.
How to take advantage of conversational AI
Take advantage of conversational AI for your business by enhancing the customer experience, improving customer service, improving sales, increasing productivity and efficiency, and growing your profits in the process. To start, here are some ways you can use conversational AI to enhance the customer experience:
- Add a chatbot to your website or app as a way to help users find content quickly. Have it direct them to where they need to go based on what they search for or ask about.
- Use text messages as another way people might want to interact with you while they’re on the go—and give them access through their mobile phones instead of just computers or tablets.
- Allow customers to ask questions via Facebook Messenger so they can get answers right away without having to contact anyone directly over phone the phone, email, or social media platforms.
Conclusion
Conversational AI is an exciting new opportunity for brands to engage with their customers and prospects. Brands that use it well will be able to improve their customer experience, drive sales and help increase their bottom line.
