Panda, Penguin, Hummingbird, Mobile, RankBrain, Medic are just a few of the algorithm code names that Google (and other search engines too) have given to their algorithms for ranking content over the past decade.
Improved search results and user experience are the ultimate objectives. However, some websites have suffered due to being devalued or penalised as a result.
SEO PENALTIES: WHAT ARE THE MOST COMMON CAUSES?
A penalty is often the result of poor quality content (thin, duplicate, or spun content), spammy or automated link building techniques, and black hat SEO and web design techniques. An SEO penalty can have several causes and indications, which are listed below. Read the below before you look for Google SEO Penalty Removal Services from an SEO company.
- ALGORITHM CHANGES AT GOOGLE
Google has made a number of changes to its search algorithms that have fundamentally changed SEO. There are now penalties for tactics that were acceptable in the past.
- UNNATURAL INBOUND LINKS
Usually, clients come after realising they’re in trouble. Unnatural Inbound Links are one sign of trouble. You should take action if one of these appears in your Google Webmaster Tools.
- CREATING POOR QUALITY BACKLINKS
Backlinks are the worst culprits (links pointing to your site). It’s possible that they’ll end up doing more harm than good if they’re paid for low quality, or from an irrelevant source.
- MANUAL ACTIONS PENALTY
Other clients contact us after seeing a Manual Actions Penalty from Google. You will see the same message in your Google Webmaster Tools explaining that there are unnatural links pointing to your site, but also stating that Google is taking action.
- KNOWINGLY BREAKING THE RULES
You could lose traffic, sales, rankings, and even penalties if you knowingly break the rules or game the system (black hat SEO).
- LARGE DROP IN TRAFFIC (OFTEN QUITE SUDDEN)
Lastly, if your traffic, enquiries, or online sales suddenly drop, you might be in trouble. When your site turns into a derelict wasteland, you’ve probably been hit by Google Panda or Penguin and this may not come with a warning.
In case your website has been penalised by Google, consider taking help from a reputed SEO Company In London UK.
