Insurance providers have always faced the challenge of striking a balance between accurate risk assessment and maximizing profits. The underwriting divisions of competing institutions used to be under intense pressure to perform at a high level of efficiency and accuracy. With the emergence of new fintech insurance providers, the playing field is changing.
New insurance companies that put technology first can deliver quotations to customers in as little as a few minutes or as long as a few days, and they do it all through their websites and mobile apps. They’re pretty quick in handling insurance claims.
Insurers must now offer speedier customer service in addition to reasonable pricing if they want to keep their clientele. It is not as easy for traditional insurance companies to start again as tech startups. They should instead focus on streamlining their operations.
Faster risk assessment, claims to process, and payments, as well as most other tasks, are possible with data extraction AI. Today, artificial intelligence can assist with everything.
Data Extraction Explained
Data extraction is a technique used in document processing to retrieve, sort, and save information for later use. This was accomplished through the laborious process of manually inputting data from paper forms before the back office was digitized.
Nowadays, optical character recognition (OCR) negates the necessity for most typing, assuming that information needs to be transferred from paper documents at all. After that, it’s just a matter of manually classifying the data into various headings like “name,” “address,” “event,” and so on. Even this activity is becoming easier to automate thanks to developments in artificial intelligence.
Ways AI-driven Data Extraction Aids Insurance Firms
Using AI in data extraction does more than increase data entry precision. It is able to appropriately identify and categorize the type of data that it is retrieving, which assists insurance companies in processing the data in a more timely manner. These skills have the potential to have a significant effect on every aspect of the operation, such as the following:
Assessing Risks
Applicants have traditionally been the primary source of information used by underwriters for determining a client’s insurance risk. Unfortunately, candidates may be dishonest or make mistakes, which makes these risk evaluations unreliable.
With machine learning, and more especially natural language understanding (NLU), insurers can sift through less concrete data sources like Yelp reviews, social media posts, and SEC filings to compile a complete picture of the risk each company poses. There has been a significant improvement in our capacity to mine various textual data sources for valuable insights. We’re using these previously unavailable or poorly distributed information sources.
Better risk evaluations lead to more reasonable insurance rates. A more customized exposure model might significantly impact the insurance sector since the main distinction between providers is not in the quality of their offerings but in the cost.
Claims Processing
With the use of AI, insurance companies can instantly match incoming claims to the profiles of policyholders. Correctly trained algorithms utilize natural language processing to identify the basis for the claim and direct it in the appropriate direction for further investigation.
This has the potential to speed up operations like the identification of fraud and also the payment process by removing the need for redundant manual reviews. For instance, the insurance company has the option to automatically transfer payment in the absence of any involvement from a human being if the amount of the claim that was submitted is minimal and there are no warning signs linked with the policyholder.
Detecting Fraud
When it comes to combating fraudulent claims, AI has emerged as a crucial monitor for insurance providers. It’s all about spotting patterns that might elude human intellect, as Samsung writes in a blog post about insurance fraud prevention.
Shift Technology, an AI business based in France, uses this technology as part of its fraud prevention services; they have used it to handle over 77 million claims thus far. There has been a 75% improvement in the detection of insurance claim fraud thanks to cognitive machine learning algorithms. The ML algorithms evaluate questionable claims, determine guilt and repair costs, and offer solutions to improve fraud prevention.
The capacity of machine learning to help in recognizing suspected fraud is widely proven, but human-led data science is just as capable so far. In the long run, the price is what will separate the two. Skilled fraudsters will stay informed of the latest trends in fraud indicators in the business world and modify their methods accordingly. However, machine learning algorithms teach themselves over time depending on apparent shifts in the fundamental data; thus, human data analysts will have to revise their assessments over time to keep up.
Underwriting
Insurers use convoluted mathematical formulas to determine the level of risk posed by each new application. Artificial intelligence can perform these computations in a far shorter time than humans can.
When it is finished, the AI is able to alert human workers of any warning signs that require a closer look and can even explain the rationale for the alert. Platforms with advanced artificial intelligence that have been adequately educated to use their models might even confidently recommend acceptable premium levels with only minimal need for human oversight.
Policy management
Insurance firms spend the majority of their time and resources on activities such as underwriting and claim management, yet, they must also meet the unique needs of their clients. Consumers who relocate are required to update the specifics of their policy, including their new address and any other relevant contact details.
Data extraction that is powered by artificial intelligence can readily determine the purpose of these request emails and can instantly add new material to the database. When it comes to extracting information from any format, be it typed text, handwritten notes, or photos, Base64.ai can get the job done swiftly and accurately.
Bottom Line
In terms of data extraction efficiency, artificial intelligence has entirely redrawn the map. But insurance firms as a whole can benefit from expediting this process. More widespread adoption and improved AI training will have far-reaching effects.
