Sales professionals today work in a fast-paced, competitive world. With so much information available online, buyers often do their own research before even speaking with a salesperson. In many cases, they already know what they’re looking for before reaching out.
To keep up, sales teams need smart tools that help them work faster, understand customer needs, and close more deals. These tools—known as sales enablement tools and are found at Enformion.com—make it easier for agents to connect with potential buyers, share useful content, schedule meetings, and stay on top of their outreach efforts.
Let’s explore five of the best digital sales enablement tools and strategies that can help your team sell smarter and grow your business.
1. Live Chat: Start the Conversation Early
When someone visits your website, they might have a quick question. They may not want to call or send an email—they want fast answers. That’s where live chat comes in.
Live chat lets visitors message your team directly from your site. They can get help right away, whether it’s from a chatbot or a live person. There are two main types of live chat:
- Reactive chat: The user starts the chat.
- Proactive chat: The system automatically sends a message after the user spends time on a page or leaves an item in a cart.
Many live chat tools use chatbots to qualify leads before sending them to a salesperson. These bots can ask basic questions, guide visitors to the right pages, or gather contact info—saving your team time.
Why it works:
- Helps visitors get answers quickly.
- Qualifies leads before a rep talks to them.
- Boosts customer satisfaction and conversion rates.
Top tools: HubSpot, Drift, Zendesk Chat, LiveChat, LiveAgent.
2. Digital Asset Management (DAM): Share the Right Content at the Right Time
When a prospect says, “Can you send me more information?” you want to respond fast—and with the right materials. That’s where digital asset management systems (DAM) can help.
DAM tools let you store and organize sales documents like brochures, whitepapers, presentations, and case studies in one place. Sales reps can quickly find and share the right files for each customer, and even track when and how the materials are opened.
Example: A rep sends a case study after a call. Later, the system shows the prospect who viewed it three times. That’s a good signal to follow up.
Why it works:
- Easy access to sales documents.
- Tracks how prospects interact with content.
- Helps reps send targeted information that matters.
Top tools: Bynder, Brandfolder, Adobe Experience Manager, Acquia DAM.
3. Email Automation and Tracking: Keep the Conversation Going
Sales reps send a lot of emails. But writing and tracking each one manually takes time. Email automation makes this process easier by letting you schedule and send emails automatically—and track how people interact with them.
You can create email sequences for follow-ups, welcome messages, or product offers. Once a contact enters a sequence, the emails go out on a schedule until they reply, click a link, or take another action.
Key features include:
- Seeing who opens your emails and clicks links.
- Automatically stopping emails if someone responds.
- Customizing messages based on where the lead is in the sales funnel.
Why it works:
- Saves time on manual outreach.
- Helps reps connect when a lead shows interest.
- Makes follow-ups more timely and personal.
Top tools: Salesloft, Outreach, Highspot, Bloomreach.
4. Appointment Scheduling: Let Prospects Book Time Easily
Nothing shows buying interest like a prospect booking a meeting with your team. Appointment scheduling tools make it simple for leads to find time on a rep’s calendar—without back-and-forth emails.
You can add a scheduling link to your email, website, or email signature. Reps can set available hours, offer different meeting types (like demos or intro calls), and collect info about what the lead wants to discuss.
Why it works:
- Reduces time spent scheduling.
- Lets read books when it’s convenient for them.
- Speeds up the sales process and shows buyer intent.
Top tools: Calendly, HubSpot Meetings, Picktime, YouCanBookMe.
5. Marketing Automation: Work Smarter with Better Leads
Today’s buyers like to research on their own. They visit websites, read blogs, watch videos, and compare solutions before they’re ready to talk to sales. That’s where marketing automation tools help bridge the gap.
These tools let your sales team:
- See which leads are the most engaged.
- Send personalized content based on interests.
- Track where each lead is in the buying process.
- Automate follow-ups to keep the conversation going.
Marketing automation works best when connected with your CRM, so reps can see a full picture of each lead’s activity and know when to reach out.
Why it works:
- Helps reps focus on the most interesting leads.
- Send the right message at the right time.
- Build stronger relationships over time.
Top tools: HubSpot, Marketo, ActiveCampaign, Mailchimp.
Final Thoughts: Empower Sales Teams with Smart Tools
Today’s buyers are more informed than ever. They want helpful, fast, and personalized experiences—whether they’re shopping for software, services, or anything in between.
Sales enablement tools help your team deliver that experience. They allow reps to:
- Start conversations early
- Share the right content
- Follow up at the right time
- Book more meetings
- Work smarter with qualified leads
By using the right mix of tools, your sales team can shorten the sales cycle, increase conversions, and build long-term customer relationships.
Start with one or two tools, then expand as your team grows and your needs evolve. These digital tools aren’t just about automation—they’re about making real connections that lead to real results.